O2O: Why China leads the "Online to Offline" revolution

How a Learning Expedition to the Nordics inspired a leading company to turn low-carbon operations and circular models into core business drivers.
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O2O has been one of the main buzzwords talked about during GMIC Beijing conference, the leading mobile event in China with 20,000 attendees and a platform for all the Chinese tech giants to announce their innovations. Some call it “our industry’s stupidest acronym” (Tech in Asia), other “the trillion dollar opportunity” (Techcrunch). If o2o as […]

Our approach

We designed two Learning Expeditions — in Copenhagen and Helsinki — focused on inspiration and peer learning. Through visits with peer companies, public actors, and industry experts, participants explored core questions:

  • What role does facility management play in enabling circular, low-carbon cities?
  • How are leading players evolving their business models to put sustainability at the center of value creation?
  • How are companies reshaping their service offers in anticipation of future regulations?

The outcome

The Executive Committee gained fresh perspectives from each city. In Copenhagen, long-term collaboration between public and private sectors drives sustainability. In Helsinki, sustainability is not a regulatory effort; it’s part of business DNA. Companies act proactively, going beyond regulation and embedding sustainable practices into every layer of business. These two approaches demonstrated how sustainability, instead of being a constraint, can become a driver of innovation and competitiveness.

The learnings are now being used to adapt service offerings to better meet evolving client needs, with a sharper focus on low-carbon operations, circular models, and integrated sustainability strategies.

What we learned

Real change starts with seeing what’s possible. When leaders witness how others are already building the future, they return equipped to lead change.

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