[Video] What Has Been The BATX's Strategic Moves This Year?
The BATX (Baidu, Alibaba, Tencent and Xiaomi) are the Chinese companies mirroring the West’s GAFA (Google, Amazon, Facebook, Apple). These giants might have grown in the shadow of their Western equivalents – due to the Great Firewall. But today they are behind almost every digital innovation in China that is transforming consumer behaviours. You might hear […]
Mini-Programs: Tencent and Alibaba's War for Consumers Stickiness
Ecosystem building is a central strategy in the success of the Chinese tech giants. Tencent has accelerated development into this space by launching Mini-programs to the public in January 2017 on its messaging app WeChat, quickly followed by Alibaba on mobile payment app Alipay. Originally called ‘app accounts’, they were renamed after Apple prevented WeChat […]
