East African E-commerce: key findings from iHub Research team in Nairobi

The #Afrikoin conference is organized and hosted by iHub, Kenya’s famous and main innovation platform for web technologies. Their research arm, iHub Research, gave us a few insights on a research they have been running in East Africa (Kenya, Tanzania, Uganda) on e-commerce.   The first e-commerce ventures in East Africa used to focus on affluent costumers and the […]