The sale of jewellery by video: Ideal goes live streaming following Covid-19

[et_pb_section admin_label= »section »] [et_pb_row admin_label= »row »] [et_pb_column type= »4_4″][et_pb_text admin_label= »Text »] The Chinese jeweller Ideal has carried out a complete transformation of its business model following the Covid-19 crisis. The salesmen, formerly in shops, now manage their own online shop window and broadcast “live stream”, i.e. live videos, to display and sell the brand’s jewellery. The concept Ideal is a traditional Chinese […]