Why is "live shopping" a hit in China?
« Live shopping », a new generation of tele-shopping, has found spectacular success in China for almost a year. As Chinese consumers grow ever fonder of live streaming, brands and retailers have quickly understood the potential of this new communication channel. E-commerce is steadily invading these videos, regardless of whether it is via a fashion show or […]
Payment is the heart of the growth strategy for Asian tech giants
Most Asian unicorns, whether they are messaging apps, e-commerce platforms, gaming platforms or transport apps, are entering Fintech by tackling the lucrative mobile payment market, hoping to benefit from a major advantage: a large base of loyal users. Asian unicorns, often backed by venture capital, know that the integration of a payment system is the […]
POURQUOI L'ASIE EST-ELLE AU CENTRE DE L'INNOVATION FINTECH ?
La FinTech (raccourci de Financial Technology) est en plein essor à travers le monde entier, avec un rythme particulièrement effréné en Asie. Comment le Far East est-il devenu un centre de l’innovation Fintech (au détriment notamment de la si célèbre Silicon Valley) ? Voici une liste (non-exhaustive) des raisons d’un tel engouement : – Les systèmes bancaires […]
