Jour : 21 mai 2014

E-commerce in Nigeria: how Rocket Internet's Jumia, Kaymu and Jovago are taking over Africa's biggest market

If Nigeria is « Africa’s India », it’s for the sheer size of the market – 170m people now, 440m by 2050 – and because with a GDP growing between 4.5 and 9% each year over the past decade, there is now a small but growing part of the population able to buy online, to travel, and […]