Getting rid of competition and convincing non-customers with Blue Ocean Strategy

Chan Kim, Chair Professor of INSEAD Business School delivered an energetic and humorous speech at the Global Entrepreneurship Summit in Kuala Lumpur, after Malaysia PM Najib Razak and US Secretary of State John Kerry had opened it (see wrap up of the keynote). This professor is known for a strategy called « Blue ocean ». Blue, because he envisions a business […]