● · Destination · barcelona· 2026
LEX: BARCELONA, Immerse your leadership team in one of Europe's most dynamic tech and creative ecosystems
We design bespoke immersive experiences to take your leaders where inspiration becomes a real transformation driver.
13 yearsof expertise
200+BESPOKE PROGRAMS
150+ACTIVE LOCAL PARTNERS
▸ Step 1 · A conversation
LET'S DEFINE YOUR NEXT TRANSFORMATION STEP
Response within 24h · No commitment
— Or —
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they trust us.
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Strategic Insights · 4 angles
Why BARCELONA?
Barcelona is far more than a lifestyle destination. It’s a living laboratory of urban, technological and entrepreneurial innovation.
01
Gouvernance
EUROPE'S PIONEERING SMART CITY
Barcelona is regularly cited as one of the world’s most advanced Smart Cities: intelligent mobility, IoT sensors, open data and urban governance.
02
Startup
MEDITERRANEAN STARTUP HUB
With over 1,200 active startups and a fast-growing ecosystem, Barcelona attracts tech talent from around the world, especially in Healthtech, Fintech and Smart Mobility.
03
Global
GLOBAL MOBILE CAPITAL (MWC)
The city hosts the Mobile World Congress every year, the world’s largest trade show for mobile technologies and connectivity.
04
Sustainability
CREATIVITY & OPEN INNOVATION
Catalan culture values experimentation and co-creation. Barcelona companies embed design thinking and open innovation into their DNA.
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Methodology · 5 pillars
Our method.
Every learning expedition in Barcelona is 100% tailored, designed around your specific strategic challenges.
1
EXPLORATION SESSION
Alignment on objectives, themes and participant profiles to personalize each visit in the Barcelona ecosystem.
2
ECOSYSTEM EXPLORATION
Meetings with startups, innovation hubs, tech corporates and local experts selected according to your challenges.
3
ENGAGING PARTNERS
Our network in Barcelona gives us access to the most relevant players in the 22@ District, accelerators and innovation institutions.
4
Activating collective intelligence
Not just listening: co-creating, debating, challenging perspectives.
5
Turning insights into action
Debrief and activation workshops to turn Barcelona insights into concrete decisions for your organization.
Pillar 5 is our signature · not corporate tourism
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Building blocks · 6 modular components
What we bring to the table.
A variety of formats for a complete immersion in Barcelona’s innovative ecosystem.
01
Leadership
CEO MEETINGS
Exchanges with leaders of startups and major innovative companies in the Catalan region.
02
Startup
Startup immersions
Visits to the most promising startups in the 22@ District, Barcelona’s tech neighborhood.
03
Expert
Expert masterclasses
Sessions on Smart City, Fintech, Healthtech and design thinking themes with local experts.
04
Institution
Institutional visits
Access to Barcelona Tech City, Mobile World Capital Foundation and local public incubators.
05
Co-creation
MIND-SHARING SESSIONS
Collective workshops to share learnings and co-build action plans.
06
Cultural
Cultural experiences
Discovery of the Catalan innovation model and local entrepreneurial culture.
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Client cases · 3 anonymized immersions
They experienced it.
Three Executive Committees, three challenges, three results. Anonymized at clients’ request.
matmut
Challenge
A leading player in mutual insurance in France for over 60 years, this group has worked with its managers to develop an ambitious management pact aimed at breaking away from a historically top-down, siloed culture. The challenge: to turn its 150 top managers into the true champions of this change, by exposing them to other leadership models to trigger new collective practices centred on cooperation, autonomy and collective intelligence.
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immersion Designed
We designed a program of 10 one-day Learning Expeditions in Paris, spread over 12 months for 150 senior managers divided into groups of 12 to 15 people. The program was structured around three progressive themes: Cooperation and cross-functional collaboration, Empowerment and accountability, Collective intelligence and innovation. Each day took participants to meet two inspiring organisations from a variety of sectors, resulting in a total of over 20 organisations explored throughout the program. The afternoons alternated between methodological experimentation (OKRs, facilitation, collective intelligence) and group debriefing sessions to consolidate learning and prepare for implementation within their teams.
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Outcome
The LEX sessions did not just inspire; they sparked action. Each day concluded with concrete action points, which were shared within the teams: visual management, the OKR method, alignment rituals, a feedback culture, and decision-making meetings.
Allianz Trade
Challenge
Against a backdrop of accelerating technological change, the executive committee of this international credit insurance provider sought to strengthen its shared vision for digital transformation. The aim was to foster collective intelligence at board level, align senior management around shared leadership values, and draw inspiration from leading tech organisations to shape their own transformation journey.
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immersion Designed
We designed a three-day learning experience in Paris for six members of the executive committee, combining external immersion, personal development and team alignment. The program combined a one-day Learning Expedition to inspiring tech organisations, an HBTI personality assessment to better understand team dynamics, and one and a half days of executive coaching focused on confidence, collective intelligence and co-leadership practices. Together, these elements enabled us to bring together strategic inspiration, individual reflection and in-depth work on the functioning of the leadership team.
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Outcome
The program enabled the executive committee to strengthen its alignment on issues relating to technological transformation and to consolidate its collective leadership practices. The executives emerged with a more shared vision of their role in the transformation, a better understanding of their team dynamics, and concrete ways to strengthen trust, cooperation and collective decision-making. The program received a satisfaction rating of 9 out of 10.
SPIE
Challenge
Faced with rapidly changing environmental expectations from its customers and stakeholders, this leading European multi-technical services provider sought to help its senior management understand the new sustainability challenges. The aim was to explore the impact of decarbonisation, energy regulations and the CSRD on its business model and operational strategies, in order to stay one step ahead on environmental transition issues.
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immersion Designed
We designed a two-day Learning Expedition in Paris for nine members of executive committees from the group’s subsidiaries. The program brought together six high-level speakers to discuss key themes: energy regulations, digital transformation, industrial decarbonisation strategies, and the environmental expectations of public and private stakeholders. This immersion enabled participants to compare different levels of maturity in sustainability and to identify their clients’ emerging expectations.
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Outcome
The program provided managers with practical guidance on how to integrate decarbonisation and sustainability considerations into their business and operational strategies. Discussions highlighted the need to continually strengthen the group’s expertise in these areas, in order to remain a leading authority for its clients. The program received a satisfaction rating of 8.4 out of 10.
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Hub destinations · 9 cities
One city is not enough?
Each destination is a gateway to an ecosystem. Click to explore.
▸ Europe · 01
Barcelona
The Southern European tech hub – Smart City, mobility and booming startup ecosystem.
▸ Asia · 04
Shenzhen
The world’s factory reinventing itself: hardware, industrial AI, manufacturing 4.0.
Discover →
▸ Americas · 05
Silicon Valley
Where disruptions are born: AI, deeptech, new business models.
Discover →
▸ Asia · 06
Shanghai
The commercial & financial powerhouse – E-commerce, digital ecosystem and future of retail.
Discover →
▸ Europe · 07
Stockholm
The Unicorn factory – Sustainability, Impact tech and deep-rooted innovation culture.
▸ Americas · 08
San francisco
The capital of Web3 and GenAI – Tech culture, venture capital, and world-changing disruptions.
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Your destination is not listed here?
We design programs anywhere in the world.
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Your challenge goes beyond a single city?
We also create multi-destination itineraries.
● · Step 1 · A conversation
Each program begins with a conversation.
No standardized process. No sales pressure. Just a discussion about what your team needs to learn, and how.
LET'S DEFINE YOUR NEXT TRANSFORMATION STEP
Response within 24h · No commitment
— Or —
Designed for strategic leaders. Not for tourism. Expeditions that transform, from Paris & Singapore.
Paris
10 rue de Penthièvre
75008 Paris France
+ 33 6 14 82 30 54
Singapore
8 Cross St, Singapore 409033
Chine
3/F, Building 16, Phase III, Technology Oasis, No. 1036 Tianlin Road, Minhang District, Shanghai 200004, China
© 2026 Innovation Is Everywhere · All Rights Reserved
Designed for strategic leaders · Not for tourism
A LEADING GLOBAL PLAYER IN CREDIT INSURANCE, Technological Transformation of Leadership
EUROPEAN LEADER IN MULTI-DISCIPLINARY SERVICES, Decarbonization & CSRD
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Thank you for the visits, the location, the content and facilitation all together made a memorable event for personal and professional growth and connections. It was very well worth it.
CEOAllianz Trade
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In 5 days, more value than 6 months of internal research. The team comes back with clear convictions and an action plan.
ParticipantSPIE