● · Destination · Seoul· 2026
LEX: SEOUL: Immerse your leadership team in South Korea's innovation powerhouse, where technology meets culture at full speed
We design bespoke immersive experiences to take your leaders where inspiration becomes a true driver of transformation.
13 yearsof expertise
200+programs delivered
150+companies supported
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they trust us.
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Strategic Insights · 4 angles
WHY SEOUL?
Seoul is one of Asia’s most dynamic innovation ecosystems: a place where hardware excellence, digital culture and startup ambition converge at global scale.
01
ECOSYSTEM
SEMICONDUCTOR & HARDWARE POWERHOUSE
Home to Samsung and SK Hynix, Seoul leads global semiconductor production and consumer electronics. The city’s hardware ecosystem drives breakthrough innovation in chips, displays and next-gen devices.
02
DEEPTECH
DIGITAL CULTURE & PLATFORM ECONOMY
Kakao, Naver, Krafton and Nexon have built global digital empires from Seoul. The city’s platform economy, from messaging to gaming to fintech, is a masterclass in mass-market digital engagement.
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EXCELLENCE
K-INNOVATION: WHERE CULTURE MEETS TECH
The Korean Wave (K-pop, K-drama, K-beauty) is more than culture: it is a model of brand building, community-driven growth and digital distribution that executives worldwide can learn from.
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IMPACT
STARTUP NATION IN OVERDRIVE
Seoul’s startup scene is booming: Coupang, Krafton, Kakao Bank and dozens of unicorns prove Korea’s ability to scale tech companies globally. Government-backed R&D and world-class engineering talent fuel the engine.
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Methodology · 5 pillars
Our method.
Our Seoul network, built over 10+ years, gives us access to the most innovative companies, researchers and institutions in the Korean ecosystem.
1
EXPLORATION SESSION
Scoping of your objectives and selection of the most relevant sectors in Seoul: semiconductors, platforms, gaming, K-beauty or smart manufacturing.
2
ECOSYSTEM EXPLORATION
Meetings with tech giants (Samsung, LG, Kakao), leading startups and local experts most relevant to your strategic challenges.
3
ENGAGE THE PARTNERS
Access to TIPS accelerators, Korea Innovation Center, POSTECH research labs and the innovation arms of Korea’s major chaebols.
4
Activate collective intelligence
Not just listening: co-building, debating, confronting perspectives.
5
Transform into actions
Debrief and activation workshops to extract strategic learnings applicable to your own transformation context.
Pillar 5 is our signature · not corporate tourism
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What we bring to the table.
01
Leadership
CEO MEETINGS
02
Startup
Startup immersions
03
Expert
Expert masterclasses
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Institution
Institutional visits
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Co-construction
MIND-SHARING SESSIONS
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Cultural
Cultural experiences
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Client cases · 3 anonymized immersions
They experienced it.
Three Executive Committees, three challenges, three results. Anonymized at clients’ request.
Daichi
Challenge
A major international life insurance group wanted to strengthen a growth mindset among its leaders by connecting them with cutting-edge companies and transformation pioneers in the insurance and financial services sectors. The objective was to use external insights to catalyze internal transformation.
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Immersion designed
We designed a one-week transformational program in Singapore, combining collective intelligence workshops facilitated with IMD around 3 key themes: technology applied to insurance and finance, customer centricity, and digital transformation. The program also included a 1-day Learning Expedition with leading organizations such as DBS, UOB and Amplify Health. Participants were able to draw direct inspiration from their peers’ innovation roadmaps, transformation visions and methodologies.
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Outcome
The program brought together 15 General Managers from different regions and entities of the group, and achieved a satisfaction score of 9/10. Beyond collective inspiration, participants left with stronger internal and external connections, as well as concrete new levers to accelerate their own transformation journeys.
Kiabi
Challenge
In a context of rapid transformation in retail and consumer behaviors, this international fashion retailer wanted to expose its executive committee to the most advanced practices in the Japanese market. The challenge was to inform their strategic thinking around retail innovation, operational excellence, new e-commerce models and sustainable logistics, while strengthening the leadership team’s cohesion through a powerful collective experience.
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Immersion designed
We designed a 5-day Learning Expedition in Japan, across Tokyo, Osaka and Kyoto, for the CEO and 10 executive committee members. The program combined 8 meetings with leading players in retail, supply chain, e-commerce and logistics, along with 4 team-building and cultural immersion activities. The journey began with an introduction to the Japanese market, before alternating between innovative store tours, meetings with industry leaders and the discovery of inspiring operating models. Cultural experiences, including a traditional tea ceremony and a full day in Kyoto, also helped participants better understand the specificities of the market and strengthen bonds within the group.
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Outcome
The program enabled participants to leave with actionable insights on how to integrate innovative retail practices and cutting-edge technologies into their own operations. Beyond business learnings, the experience strengthened the executive committee’s cohesion through shared moments combining strategic inspiration, field exploration and cultural immersion. The program achieved a satisfaction score of 9/10.
michelin
Challenge
In a fast-changing economic and technological environment, this global mobility leader wanted to support its regional executive committee in strengthening its transformation capabilities. The challenge was to expose leaders to concrete approaches in digital transformation, sustainability and organizational change, in order to enrich their strategic vision and identify new levers for action to stay ahead in a rapidly evolving market.
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Immersion designed
We designed a 3-day Learning Expedition in Singapore for 10 members of the East Asia & Australia regional executive committee. The program took participants to meet 11 diverse organizations, including multinational groups, local companies, research institutes and startups. Each day combined inspiring visits, expert exchanges and workshop sessions, enabling participants to step back, share learnings and translate insights into strategic and operational priorities.
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Outcome
The program enabled leaders to strengthen their digital mindset, deepen their understanding of sustainability challenges and identify concrete levers for organizational transformation. The exchange and workshop sessions also supported the executive committee’s alignment around future priorities and next steps. The program achieved a satisfaction score of 9.2/10.
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Hub destinations · 9 cities
One city is not enough?
Each destination is a gateway to an ecosystem. Click to explore.
▸ Asia · 01
Shenzhen
The world’s factory reinventing itself: hardware, industrial AI, manufacturing 4.0.
▸ Americas · 02
Silicon Valley
Where disruptions are born: AI, deeptech, new business models.
▸ Asia · 03
Seoul
The Korea that surprises: K-innovation, semiconductors, digital culture.
▸ Asia · 04
Shanghai
The future of Retail: New Retail, omnichannel e-commerce, cosmetics & luxury.
▸ Asia · 05
SINGAPORE
The Southeast Asia Hub: Smart City, Fintech and sustainable GreenTech.
▸ Asia · 06
Beijing
The center of power and AI: Deep Learning, EdTech and government regulation.
▸ Americas · 07
San Francisco
The epicenter of innovation: GenAI, Venture Capital and Silicon Valley culture.
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Your destination is not listed here?
We design programs anywhere in the world.
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Your challenge goes beyond a single city?
We also create multi-destination itineraries.
● · Step 1 · A conversation
Each program begins with a conversation.
No standardized process. No sales pressure. Just a discussion about what your team needs to learn, and how.
Designed for strategic leaders. Not for tourism. Expeditions that transform, from Paris & Singapore.
Paris
10 rue de Penthièvre
75008 Paris France
+ 33 6 14 82 30 54
Singapore
8 Cross St, Singapore 409033
China
3/F, Building 16, Phase III, Technology Oasis, No. 1036 Tianlin Road, Minhang District, Shanghai 200004, China
© 2026 Innovation Is Everywhere · All rights reserved
Designed for strategic leaders · Not for tourism
Dai-ichi Life
Best-in-Class Insurance Innovation, International Life Insurance Group
Michelin
Leadership in Transformation, Global Mobility Leader
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‘Huge thank you to the Innovation is Everywhere team for the time and dedication put into this insightful and out-of-the-box program.’
– Chief Human Resources OfficerDai-ichi Life
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‘Grateful for this inspiring journey and for the valuable connections and learnings it brought.’
CPOMichelin