{"id":99,"date":"2013-10-11T15:00:36","date_gmt":"2013-10-11T07:00:36","guid":{"rendered":"http:\/\/www.www.innovationiseverywhere.com\/?p=99"},"modified":"2013-10-11T15:00:36","modified_gmt":"2013-10-11T07:00:36","slug":"getting-rid-competition-convincing-non-customers-blue-ocean-strategy","status":"publish","type":"post","link":"https:\/\/innovationiseverywhere.com\/fr\/getting-rid-competition-convincing-non-customers-blue-ocean-strategy\/","title":{"rendered":"Getting rid of competition and convincing non-customers with Blue Ocean Strategy"},"content":{"rendered":"

Chan Kim<\/a>, Chair Professor of INSEAD Business School delivered an\u00a0energetic and humorous speech at the Global Entrepreneurship Summit in Kuala Lumpur<\/strong>, after Malaysia PM Najib Razak and US Secretary of State John Kerry had opened it (see\u00a0wrap up<\/a>\u00a0of the keynote). This professor is known for a strategy called\u00a0\u00ab\u00a0Blue ocean\u00a0\u00bb<\/strong>. Blue, because he envisions a business strategy that\u00a0gets rid of competitors<\/strong>\u00a0to focus on\u00a0niche<\/strong>\u00a0markets and\u00a0customer<\/strong>\u00a0experience. Ocean,\u00a0\u00ab\u00a0because it’s not a blue pond, you need to think big of course!\u00a0\u00bb<\/em><\/p>\n

Malaysian Innovation Ecosystem: Stats on startups and SMEs<\/h2>\n

The\u00a0startup failure rate in the OECD is 48% on average, versus 60% in Malaysia<\/strong>. Improving that by just a bit will generate millions for Malaysia. Malaysian SMEs could also do better. They occupy 56.4% of the workforce (77% in OECD countries), but account for only 32.7% of GDP (54% in OECD countries). Productivity must be raised, and innovation is a key driver. But what kind of innovation?<\/p>\n

\"Martin<\/a>

Chan Kim sketched at GES 2013<\/p><\/div>\n

Blue Ocean Innovation: The Winning Formula<\/h2>\n

Chan Kim tells us about the\u00a0two types of innovation<\/strong><\/p>\n