This is why startups as well as large tech companies have invested a lot in hyperlocal commerce, a form of e-commerce which merges offline and online and allow deliveries to be done in minutes instead of days. <\/span><\/p>\n The merger of physical and digital experience has proliferated especially into sizable markets such as that of China and India. The term phygital has also surfaced – a blending of physical and digital spaces in marketing ecosystems that redefines the relationship between consumer and brand.<\/span><\/p>\n Big names such as Indian phygital e-commerce platform TATACLiQ and Chinese B2B online platform Alibaba are making huge strides in the industry with many others following closely behind.<\/span><\/p>\n Recent developments in 2017 are also shaping the hyperlocal commerce industry. They include the US$1.1 billion funding of Alibaba’s local commerce platform Koubei <\/a>and the launch of BingoBox’s fully automated convenience stores throughout China<\/a>.<\/p>\n Get an overview of the hyperlocal and mobile commerce market in India and China with our infographic:<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Hyperlocal commerce is taking over the e-commerce industry in India and China. Asian consumers are used to their local neighbourhood stores, also called mom-and-pop shops. In India, for example, 96% of the commerce still happens there, mainly for trust related issues. This is why startups as well as large tech companies have invested a lot […]<\/p>\n","protected":false},"author":30,"featured_media":5078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[461,249,494,171,87],"tags":[46,146,245,138,128,498],"class_list":["post-5077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-china-south-korea","category-fmcg","category-infographics","category-new-retail","category-startups-innovators","tag-asia","tag-china","tag-corporate-innovation","tag-e-commerce","tag-entrepreneurship","tag-hyperlocal-commerce"],"_links":{"self":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/5077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/comments?post=5077"}],"version-history":[{"count":0,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/5077\/revisions"}],"wp:attachment":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/media?parent=5077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/categories?post=5077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/tags?post=5077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"hyperlocal_16040464_95c641a49c938bfa19b34cfe212e22b04abdbb42\"](\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2017\/03\/hyperlocal_16040464_95c641a49c938bfa19b34cfe212e22b04abdbb42.png\")
<\/p>\n