{"id":47713,"date":"2020-02-22T10:07:43","date_gmt":"2020-02-22T10:07:43","guid":{"rendered":"https:\/\/innovationiseverywhere.com\/?p=47713"},"modified":"2020-02-22T10:07:43","modified_gmt":"2020-02-22T10:07:43","slug":"nio-house-car-manufacturer-nio-launches-new-type-concept","status":"publish","type":"post","link":"https:\/\/innovationiseverywhere.com\/fr\/nio-house-car-manufacturer-nio-launches-new-type-concept\/","title":{"rendered":"NIO HOUSE: Car manufacturer Nio Launches a new type of concept"},"content":{"rendered":"<section class=\"post-content\"><a href=\"https:\/\/www.nio.com\/nio-house\" target=\"_blank\" rel=\"noopener\">NIO House<\/a>\u00a0is a new showroom concept that revolutionizes\u00a0<strong>the traditional automotive sector<\/strong>\u00a0by focusing on\u00a0<strong>the customer experience<\/strong>. More than just a space dedicated to the presentation of the brand\u2019s models, NIO House offers its consumers the opportunity to gather around\u00a0<strong>the carmaker\u2019s unique values<\/strong>\u00a0and\u00a0<strong>culture<\/strong>, but also to give them the opportunity to shape their own experiences on site.<\/section>\n<section><\/section>\n<section><\/section>\n<section class=\"post-content\"><iframe title=\"NIO HOUSE\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Dfi5MWEQ8pE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>NIO House<\/strong>\u00a0is the new concept store of t<strong>he Chinese car manufacturer NIO<\/strong>\u00a0based in\u00a0<strong>Shanghai<\/strong>. The company is specialized in the design and development of\u00a0<strong>autonomous electric vehicles<\/strong>. Founded in 2014, it has grown rapidly and now employs 4,000 people.<\/p>\n<\/section>\n<section class=\"collapse-content\">\n<section class=\"collapse-item\">\n<section id=\"section0\" class=\"content collapse in\">\n<div class=\"wrapper\">\n<p>Wishing\u00a0<strong>to stand out from the usual patterns in the automotive sector<\/strong>, the company has launched a set of concept stores of a new kind:<strong>\u00a0the NIO Houses<\/strong>. They aim to build and maintain a brand community. Indeed, the project serves to redefine what\u00a0<strong>a premium service<\/strong>\u00a0is for a car manufacturer. High-class and luxurious spaces, yet simple and discreet, NIO Houses make us feel like a second home and offer\u00a0<strong>VIP access<\/strong>\u00a0for NIO\u2019s vehicle owners.<\/p>\n<p><strong>How are these different places organized?<\/strong><\/p>\n<p>In<strong>\u00a0seven<\/strong>\u00a0different\u00a0<strong>spaces<\/strong>. On the ground floors is\u00a0<strong>the Gallery<\/strong>, accessible to the general public, where the different models are exhibited. Upstairs is<strong>\u00a0the VIP area<\/strong>\u00a0or Club Zone where\u00a0<strong>Lounge<\/strong>,\u00a0<strong>Forum<\/strong>,\u00a0<strong>Open Kitchen<\/strong>,\u00a0<strong>Joy Camp<\/strong>\u00a0and\u00a0<strong>Labs<\/strong>\u00a0are located. While one member of the community does his or her shopping, the rest of the family can enjoy coffee, read a book or have fun in the children\u2019s play area as they wish.<\/p>\n<p>NIO House thus aims to be\u00a0<strong>a renowned brand of luxury vehicles<\/strong>, which not only offers high-performance models but also provides top-of-the-range services and excellent customer experience.<\/p>\n<p>&nbsp;<\/p>\n<h1>Why visit the store?<\/h1>\n<\/div>\n<div class=\"wrapper posts\">\n<article class=\"post clearfix\">\n<figure class=\"col-sm-4\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"img-responsive full aligncenter\" src=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d%E2%80%99%C3%A9cran-2020-02-21-%C3%A0-14.55.31-285x180.png\" sizes=\"(max-width: 285px) 100vw, 285px\" srcset=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-14.55.31-285x180.png 285w, https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-14.55.31-220x140.png 220w\" alt=\"\" width=\"285\" height=\"180\" \/><\/figure>\n<div class=\"content col-sm-8\">\n<h3>An elegant showroom<\/h3>\n<p>The Gallery is\u00a0<strong>a high-end car showroom<\/strong>\u00a0in which the different vehicles and products of the brand are presented. The design is\u00a0<strong>pure<\/strong>\u00a0but\u00a0<strong>noble<\/strong>.<\/p>\n<p><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<\/article>\n<article class=\"post clearfix\">\n<figure class=\"col-sm-4\"><img decoding=\"async\" class=\"img-responsive full aligncenter\" src=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d%E2%80%99%C3%A9cran-2020-02-21-%C3%A0-15.13.38-285x180.png\" sizes=\"(max-width: 285px) 100vw, 285px\" srcset=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.13.38-285x180.png 285w, https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.13.38-220x140.png 220w\" alt=\"\" width=\"285\" height=\"180\" \/><\/figure>\n<div class=\"content col-sm-8\">\n<h3><\/h3>\n<h3>The Club and its work spaces<\/h3>\n<p>In addition to the showroom area, an NIO House includes six other areas spread over the second floor. Among them, are\u00a0<strong>the Forum<\/strong>, a small area for discussions and presentations, and\u00a0<strong>the Labs<\/strong>, which are work areas that\u00a0<strong>NIO\u2019s clients and members can book<\/strong>\u00a0as meeting rooms.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/article>\n<article class=\"post clearfix\">\n<figure class=\"col-sm-4\"><img decoding=\"async\" class=\"img-responsive full aligncenter\" src=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d%E2%80%99%C3%A9cran-2020-02-21-%C3%A0-15.19.26-285x180.png\" sizes=\"(max-width: 285px) 100vw, 285px\" srcset=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.19.26-285x180.png 285w, https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.19.26-220x140.png 220w\" alt=\"\" width=\"285\" height=\"180\" \/><\/figure>\n<div class=\"content col-sm-8\">\n<h3>Relaxation areas<\/h3>\n<p>Apart from the work areas, there are also\u00a0<strong>areas dedicated to relaxation and meetings<\/strong>. An NIO House has\u00a0<strong>a library<\/strong>\u00a0(more than 1,000 books and magazines),\u00a0<strong>a lounge<\/strong>\u00a0and\u00a0<strong>an open kitchen<\/strong>\u00a0that serves as\u00a0<strong>a cafeteria<\/strong>. Of note, each NIO House offers i<strong>ts own signature drink.<\/strong><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-17359 size-full aligncenter\" src=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d%E2%80%99%C3%A9cran-2020-02-21-%C3%A0-15.14.19.png\" sizes=\"(max-width: 504px) 100vw, 504px\" srcset=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.14.19.png 504w, https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.14.19-300x200.png 300w, https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.14.19-435x290.png 435w, https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.14.19-105x70.png 105w\" alt=\"\" width=\"504\" height=\"336\" \/><\/p>\n<\/div>\n<\/article>\n<article class=\"post clearfix\">\n<figure class=\"col-sm-4\"><\/figure>\n<div class=\"content col-sm-8\">\n<h3>A VIP experience redefined even for the little ones<\/h3>\n<p>The\u00a0<strong>Joy Camp<\/strong>\u00a0is a space for children organized around a playground. The children can follow<strong>\u00a0different workshop<\/strong>s and space can even be rented for\u00a0<strong>a birthday<\/strong>\u00a0or a special occasion.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-17365 size-full aligncenter\" src=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d%E2%80%99%C3%A9cran-2020-02-21-%C3%A0-15.21.48.png\" sizes=\"(max-width: 548px) 100vw, 548px\" srcset=\"https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.21.48.png 548w, https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.21.48-300x200.png 300w, https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.21.48-434x290.png 434w, https:\/\/www.echangeur.fr\/medias\/2012\/02\/Capture-d\u2019\u00e9cran-2020-02-21-\u00e0-15.21.48-105x70.png 105w\" alt=\"\" width=\"548\" height=\"366\" \/><\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/section>\n<\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>NIO House\u00a0is a new showroom concept that revolutionizes\u00a0the traditional automotive sector\u00a0by focusing on\u00a0the customer experience. More than just a space dedicated to the presentation of the brand\u2019s models, NIO House offers its consumers the opportunity to gather around\u00a0the carmaker\u2019s unique values\u00a0and\u00a0culture, but also to give them the opportunity to shape their own experiences on site. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":47714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[461,171],"tags":[],"class_list":["post-47713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-china-south-korea","category-new-retail"],"_links":{"self":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/47713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/comments?post=47713"}],"version-history":[{"count":0,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/47713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/media?parent=47713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/categories?post=47713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/tags?post=47713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}