{"id":47711,"date":"2020-03-22T09:54:59","date_gmt":"2020-03-22T09:54:59","guid":{"rendered":"https:\/\/innovationiseverywhere.com\/?p=47711"},"modified":"2023-07-07T12:26:05","modified_gmt":"2023-07-07T10:26:05","slug":"sale-jewellery-video-ideal-goes-live-streaming-following-covid-19","status":"publish","type":"post","link":"https:\/\/innovationiseverywhere.com\/fr\/sale-jewellery-video-ideal-goes-live-streaming-following-covid-19\/","title":{"rendered":"The sale of jewellery by video: Ideal goes live streaming following Covid-19"},"content":{"rendered":"

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The\u00a0Chinese jeweller Ideal<\/strong>\u00a0has carried out a complete transformation of its business model following the Covid-19 crisis. The salesmen, formerly in shops, now manage their own online shop window and broadcast\u00a0\u201clive stream\u201d<\/strong>, i.e. live videos, to display and sell the brand\u2019s jewellery.<\/section>\n
\n

<\/h1>\n

The concept<\/h1>\n<\/section>\n
\n
\n
\n

Ideal is a traditional Chinese jeweler based in Shenzhen. Since 2001, Ideal has been manufacturing and selling jewellery under several of its brands throughout China through physical shops. With the crisis situation of covid-19, Ideal chose to transform its sales strategy by launching the \u201cThousand People, Thousand Stores\u201d campaign.<\/p>\n

Since February, each of Ideal\u2019s employees has been responsible for his or her own mini online store. Hosted in the cloud, and developed in partnership with Saas YouZan, employees have access to a virtual general warehouse that allows them to access the available stock.<\/p>\n

The employees, whose commissions have been increased from 3% to 50% of the sales price, perform live-streaming sessions to accelerate sales, propose promotions and maintain customer loyalty. Ideal\u2019s partner franchises are also included in its new system.<\/p>\n

With its new strategy, Ideal saw positive results very early on with the sale of 2,000 pieces online, for a turnover of 280,000 euros. On the occasion of Valentine\u2019s Day, Ideal was even able to sell a ring for 13,000 euros online. Ideal uses digital marketing platforms such as Douyin and Tmall Live, which allow the distribution of online marketing videos and live streams.<\/p>\n

 <\/p>\n

The customer experience<\/h1>\n<\/section>\n<\/section>\n
\n
\n
\n
\n
\"\"<\/figure>\n
\n

Take advantage of promotions and discover the brand’s new products<\/h3>\n

Employees receive live-streaming training by the KOL Lan Congee expert, and are encouraged to interact as influencers, promote the brand\u2019s history, but also carry out promotions and flash sales to animate their community and sales.<\/p>\n

 <\/p>\n<\/div>\n<\/article>\n

\n
\"\"<\/figure>\n
\n

Rewarding influencers with gifts<\/h3>\n

Users can also send gifts to the influencer, who will be able to exchange these gifts for money, a very common practice in China during live streaming sessions.<\/p>\n<\/div>\n<\/article>\n

\n
\"\"<\/figure>\n
\n

Develop a very personal relationship with the salespeople of your choice<\/h3>\n

Each seller manages their own community on their Douyin account. They are the influencers of their own mini-boutique. They publish content about products, but also about their work life, or reproduce popular videos from the platform.<\/p>\n<\/div>\n<\/article>\n

\n
\"\"<\/figure>\n
\n

Buy live during live streaming<\/h3>\n

As the Ideal Group is responsible for several brands, the mini-boutiques allow salespeople to personalise the product selection and marketing for their target group. The group also plans to establish a collection of jewellery at lower prices in response to the economic recession.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/section>\n<\/section>\n<\/section>\n

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\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

The\u00a0Chinese jeweller Ideal\u00a0has carried out a complete transformation of its business model following the Covid-19 crisis. The salesmen, formerly in shops, now manage their own online shop window and broadcast\u00a0\u201clive stream\u201d, i.e. live videos, to display and sell the brand\u2019s jewellery. The concept Ideal is a traditional Chinese jeweler based in Shenzhen. Since 2001, Ideal […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

The\u00a0Chinese jeweller Ideal<\/strong>\u00a0has carried out a complete transformation of its business model following the Covid-19 crisis. The salesmen, formerly in shops, now manage their own online shop window and broadcast\u00a0\u201clive stream\u201d<\/strong>, i.e. live videos, to display and sell the brand\u2019s jewellery.<\/section>
\n

<\/h1>\n

The concept<\/h1>\n<\/section>
\n

Ideal is a traditional Chinese jeweler based in Shenzhen. Since 2001, Ideal has been manufacturing and selling jewellery under several of its brands throughout China through physical shops. With the crisis situation of covid-19, Ideal chose to transform its sales strategy by launching the \u201cThousand People, Thousand Stores\u201d campaign.<\/p>\n

Since February, each of Ideal\u2019s employees has been responsible for his or her own mini online store. Hosted in the cloud, and developed in partnership with Saas YouZan, employees have access to a virtual general warehouse that allows them to access the available stock.<\/p>\n

The employees, whose commissions have been increased from 3% to 50% of the sales price, perform live-streaming sessions to accelerate sales, propose promotions and maintain customer loyalty. Ideal\u2019s partner franchises are also included in its new system.<\/p>\n

With its new strategy, Ideal saw positive results very early on with the sale of 2,000 pieces online, for a turnover of 280,000 euros. On the occasion of Valentine\u2019s Day, Ideal was even able to sell a ring for 13,000 euros online. Ideal uses digital marketing platforms such as Douyin and Tmall Live, which allow the distribution of online marketing videos and live streams.<\/p>\n \n

The customer experience<\/h1>\n<\/section><\/section>
\n
\n
\"\"<\/figure>\n
\n

Take advantage of promotions and discover the brand's new products<\/h3>\nEmployees receive live-streaming training by the KOL Lan Congee expert, and are encouraged to interact as influencers, promote the brand\u2019s history, but also carry out promotions and flash sales to animate their community and sales.\n\n \n\n<\/div>\n<\/article>
\n
\"\"<\/figure>\n
\n

Rewarding influencers with gifts<\/h3>\nUsers can also send gifts to the influencer, who will be able to exchange these gifts for money, a very common practice in China during live streaming sessions.\n\n<\/div>\n<\/article>
\n
\"\"<\/figure>\n
\n

Develop a very personal relationship with the salespeople of your choice<\/h3>\nEach seller manages their own community on their Douyin account. They are the influencers of their own mini-boutique. They publish content about products, but also about their work life, or reproduce popular videos from the platform.\n\n<\/div>\n<\/article>
\n
\"\"<\/figure>\n
\n

Buy live during live streaming<\/h3>\nAs the Ideal Group is responsible for several brands, the mini-boutiques allow salespeople to personalise the product selection and marketing for their target group. The group also plans to establish a collection of jewellery at lower prices in response to the economic recession.\n\n<\/div>\n<\/article><\/div>\n<\/section><\/section><\/section>","_et_gb_content_width":"","footnotes":""},"categories":[461,171],"tags":[],"class_list":["post-47711","post","type-post","status-publish","format-standard","hentry","category-east-asia-china-south-korea","category-new-retail"],"_links":{"self":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/47711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/comments?post=47711"}],"version-history":[{"count":0,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/47711\/revisions"}],"wp:attachment":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/media?parent=47711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/categories?post=47711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/tags?post=47711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}