{"id":416,"date":"2014-06-10T18:19:58","date_gmt":"2014-06-10T18:19:58","guid":{"rendered":"http:\/\/www.www.innovationiseverywhere.com\/?p=416"},"modified":"2014-06-10T18:19:58","modified_gmt":"2014-06-10T18:19:58","slug":"future-e-commerce-trends-singapore-based-redmart-founder","status":"publish","type":"post","link":"https:\/\/innovationiseverywhere.com\/fr\/future-e-commerce-trends-singapore-based-redmart-founder\/","title":{"rendered":"Future e-commerce trends from Singapore-based Redmart founder"},"content":{"rendered":"

I do love to network at tech events, and I also do love to sit down and listen when it\u2019s worth, at Echelon<\/a>, I\u2019m rarely disappointed.<\/p>\n

The morning session on the Future of e-commerce, by Singapore online grocery store Redmart<\/a> founder Roger Egan<\/a><\/strong> proved insightful, making both a synthesis of all what\u2019s been happening recently with Apple, Alibaba and Uber, while also providing a lots of reasonable (or not!) predictions for the coming years.<\/p>\n

To give a few words on the context, Echelon is the biggest tech conference in South-East Asia, happening these days, and Redmart is one of the top e-commerce companies in the region on online groceries, with $12m raised so far, 200 employees in a bit less than 3 years.<\/strong><\/p>\n

E-commerce is eating the world\u2026 and there\u2019s still room for disruption<\/h2>\n

\"online<\/a><\/p>\n

It\u2019s never useless to get a refresher on e-commerce and online shopping stats<\/strong>. This graph – stopping in 2011 – shows how much online shopping is booming, and also what industries remain to be shaken up by startups. Food & Beverage looks like a tough one, but hey, who said it would be easy anyway : ) ?<\/p>\n

\"innovation<\/a><\/p>\n

As Roger Egan stresses, e-commerce beat brick and mortar on every point, from price<\/strong> (no space to rent or idle employees), product range<\/strong> (no physical limitation to ware houses) and of course the experience<\/strong> (no queues, no heavy bags for groceries).<\/p>\n

\"innovation<\/a><\/p>\n

And it\u2019s a vicious circle<\/strong>. Once online shopping starts in an industry, there\u2019s no going back, as better prices\/range\/experiences keep people online, increase cost of maintenance of shops with less revenues.<\/p>\n

South-East Asia is quite an untapped $330bn market with less than 1% of shopping actually taking place online.<\/strong> Little wonder than companies like Rocket Internet, Alibaba or Rakuten all invest here.<\/p>\n

Evolution of e-commerce trends<\/h2>\n

This is when having a co-founder of a success story makes a difference, they know what they talk about and are able to simplify the complexity of announcements,<\/strong> investments and acquisitions happening at a fast pace these days.<\/p>\n

\"innovation<\/a> \"innovation<\/a><\/p>\n

\"innovation<\/a><\/p>\n

First, you can see the field of e-commerce as a game of platforms<\/strong> (yes, I also wanted to write \u201cof thrones\u201d). These two pictures show how different it works for:<\/p>\n