{"id":2319,"date":"2015-06-09T10:54:22","date_gmt":"2015-06-09T02:54:22","guid":{"rendered":"http:\/\/www.www.innovationiseverywhere.com\/?p=2319"},"modified":"2015-06-09T10:54:22","modified_gmt":"2015-06-09T02:54:22","slug":"china-mobile-stats-for-2015-here-comes-the-giant","status":"publish","type":"post","link":"https:\/\/innovationiseverywhere.com\/fr\/china-mobile-stats-for-2015-here-comes-the-giant\/","title":{"rendered":"China mobile stats for 2015 &#8211; Here comes the giant!"},"content":{"rendered":"<p>Here are a few <strong>useful digital statistics and trends from China,<\/strong> after we spent two days at the <a title=\"GMIC Beijing\" href=\"http:\/\/beijing.thegmic.com\/\" target=\"_blank\" rel=\"noopener\">GMIC Beijing<\/a> conference.<\/p>\n<p>The digital landscape is really amazing both by its sheer size &#8211; and there\u2019s a lot of room for increase &#8211; and its specificity, which you can find more about in our other posts:<\/p>\n<ul>\n<li><a title=\"O2O China\" href=\"http:\/\/www.www.innovationiseverywhere.com\/o2o-why-china-leads-the-online-to-offline-revolution\/\" target=\"_blank\" rel=\"noopener\">O2O: Why China leads the \u00ab\u00a0Online to Offline\u00a0\u00bb revolution<\/a><\/li>\n<li><a title=\"Internet Plus China\" href=\"http:\/\/www.www.innovationiseverywhere.com\/internet-plus-chinas-official-strategy-for-the-uberisation-of-the-economy\/\" target=\"_blank\" rel=\"noopener\">Internet Plus: China&rsquo;s official strategy for the uberisation of the economy<\/a><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2320 size-full\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2015\/06\/China-internet-mobile-digital-ecommerce-mcommerce-statistics-figures-2014-2015-martin-pasquier-innovation-is-everywhere-GMIC-Beijing1-2.jpg\" alt=\"China mobile stats for 2015 internet mobile digital ecommerce mcommerce statistics figures 2014 2015 martin pasquier innovation is everywhere GMIC Beijing1\" width=\"502\" height=\"262\" \/><\/p>\n<h2>China mobile stats for 2015<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2321\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2015\/06\/China-internet-mobile-digital-ecommerce-mcommerce-statistics-figures-2014-2015-martin-pasquier-innovation-is-everywhere-GMIC-Beijing2-3.jpg\" alt=\"China internet mobile digital ecommerce mcommerce statistics figures 2014 2015 martin pasquier innovation is everywhere GMIC Beijing2\" width=\"648\" height=\"348\" \/><\/p>\n<p>China has been #2 in iOS downloads for a while, but just last quarter, <strong>it took the top spot<\/strong>, according to <a title=\"App Annie report China\" href=\"http:\/\/blog.appannie.com\/china-surpasses-united-states-ios-downloads\/\" target=\"_blank\" rel=\"noopener\">App Annie&rsquo;s Market Index<\/a> for Q1 2015, thanks in particular to <strong><em>\u00ab\u00a0language learning apps like Duolingo and Babbel, brain training apps like Lumosity, and MOOC platforms like iTunes U and TED\u00a0\u00bb<\/em><\/strong>, said AppAnnie&rsquo;s rep on stage.<\/p>\n<ul>\n<li><strong>Broadband<\/strong> Internet users: 649 million users<\/li>\n<li><strong>Mobile Internet<\/strong> penetration: 555 million users<\/li>\n<li><strong>4G users:<\/strong> 162 million users (should be 250 million users by the end of 2015)<\/li>\n<li><strong>Mobile Internet revenues<\/strong>: US$1.8 trillion (2014)<\/li>\n<\/ul>\n<h2>Apps usage for China in 2015<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2324 size-full\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2015\/06\/China-internet-mobile-digital-ecommerce-mcommerce-statistics-figures-2014-2015-martin-pasquier-innovation-is-everywhere-GMIC-Beijing5-appannie-3.jpg\" alt=\"China mobile stats for 2015internet mobile digital ecommerce mcommerce statistics figures 2014 2015 martin pasquier innovation is everywhere GMIC Beijing5 appannie\" width=\"640\" height=\"380\" \/><\/p>\n<ul>\n<li><strong>Average number of apps<\/strong> installed by Chinese mobile users: 22. 26% have <strong>less than 10 apps installed<\/strong>.<\/li>\n<li><strong>Use of apps<\/strong>: on average 14 apps used in last 7 days.<\/li>\n<li><strong>Main use of apps in China:<\/strong> video, payment, social media<\/li>\n<li><strong>App usage per day<\/strong>: 2 hours<\/li>\n<li><strong>Top o2o apps<\/strong>: 38% for leisure and entertainment, 37% for group buying, 34% for F&amp;B (restaurant booking), then, in a second category, 18% for traffic, 17% sports, 16% health, 9% travel, 5% beauty, 4% education and 2% real estate.<\/li>\n<\/ul>\n<h2>Advertising stats for China in 2015<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2322 size-full\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2015\/06\/China-internet-mobile-digital-ecommerce-mcommerce-statistics-figures-2014-2015-martin-pasquier-innovation-is-everywhere-GMIC-Beijing3-3.jpg\" alt=\"China mobile stats for 2015 internet mobile digital ecommerce mcommerce statistics figures 2014 2015 martin pasquier innovation is everywhere GMIC Beijing3\" width=\"472\" height=\"375\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Almost <strong>$14bn spent on mobile ads in China in 2014 <\/strong>(vs $28bn for the US)<\/p>\n<ul>\n<li><strong>Average CTR on desktop<\/strong>: 0.88%<\/li>\n<li><strong>Average CTR on mobile<\/strong>: 2.67%<\/li>\n<li>Price of 1 fan\/follower on <strong>WeChat<\/strong> (including creative, management, everything): 5 to 50 yuan (US$0.8-$8)<\/li>\n<li>Price of impressions on <strong>WeChat<\/strong> (again, including everything from creative to management to media buy): 0.5 to 2 yuan, or 500-2000 CPM (US$80-320)<\/li>\n<\/ul>\n<p>For every 1 rmb of advertising campaigns spent on mobile web, there&rsquo;s 5 rmb spent on mobile apps<\/p>\n<h2>E-commerce stats for China in 2015<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-2323 aligncenter\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2015\/06\/China-internet-mobile-digital-ecommerce-mcommerce-statistics-figures-2014-2015-martin-pasquier-innovation-is-everywhere-GMIC-Beijing4-3.jpg\" alt=\"China internet mobile digital ecommerce mcommerce statistics figures 2014 2015 martin pasquier innovation is everywhere GMIC Beijing4\" width=\"469\" height=\"349\" \/><\/p>\n<ul>\n<li><strong>Total retail market in 2014<\/strong>: US$4.4tr<\/li>\n<li><strong>Total e-commerce market in 2014<\/strong>: US$419bn (online sales represent slightly less than 10% overall sales)<\/li>\n<li>Out of the $700bn mobile internet revenue expected in 2017 worldwide, <strong>China will take $230bn in m-commerce alone<\/strong> (vs $144bn for mcommerce in the US)<\/li>\n<li><strong>520 million online shoppers<\/strong> in China in 2015 (vs 140 millions in 2010), vs 200 millions in the US<\/li>\n<li>20% penetration for electronics, 3% for groceries<\/li>\n<li>By 2018, half of all online sales in China expected from <strong>Tier-3 cities and below<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are a few useful digital statistics and trends from China, after we spent two days at the GMIC Beijing conference. The digital landscape is really amazing both by its sheer size &#8211; and there\u2019s a lot of room for increase &#8211; and its specificity, which you can find more about in our other posts: [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[55,47,51],"tags":[146,79,404],"class_list":["post-2319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continents","category-countries","category-markets-category","tag-china","tag-mobile","tag-statistics"],"_links":{"self":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/2319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/comments?post=2319"}],"version-history":[{"count":0,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/2319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/media?parent=2319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/categories?post=2319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/tags?post=2319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}