{"id":1951,"date":"2015-01-26T19:39:09","date_gmt":"2015-01-26T11:39:09","guid":{"rendered":"http:\/\/www.www.innovationiseverywhere.com\/?p=1951"},"modified":"2015-01-26T19:39:09","modified_gmt":"2015-01-26T11:39:09","slug":"visit-zappos-pop-shop-las-vegas","status":"publish","type":"post","link":"https:\/\/innovationiseverywhere.com\/fr\/visit-zappos-pop-shop-las-vegas\/","title":{"rendered":"A visit of the Zappos Pop-up Shop in Las Vegas"},"content":{"rendered":"<p>During our visit of the CES in Las Vegas, we visited the <a title=\"Zappos popup shop\" href=\"http:\/\/blogs.zappos.com\/zappos-holiday-pop-up-shop-2014\" target=\"_blank\" rel=\"noopener\">Zappos Pop-up Shop<\/a>, often dubbed the<strong> \u00ab\u00a0shop of the future\u00a0\u00bb.<\/strong><\/p>\n<p>It&rsquo;s more of a prototype, which, having <strong>opened in November 2014<\/strong>, should close pretty soon this January 2015 to analyze its own data and see how to move forward.<\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1952\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2015\/01\/zappos-popup-shop-las-vegas-shopwithme-orderwithme-innovation-is-everywhere-martin-pasquier-shop-of-the-future-1-1.jpg\" alt=\"zappos popup shop las vegas shopwithme orderwithme innovation is everywhere martin pasquier shop of the future 1\" width=\"640\" height=\"480\" \/><\/p>\n<p>Visiting is was definitely an experience, as <strong>the combination of online and offline retail features<\/strong> with high technology made our eyes glitter and wonder. As the founder of <a title=\"ShopWithMe\" href=\"http:\/\/shopwithme.com\/how-it-works\" target=\"_blank\" rel=\"noopener\">ShopWithMe<\/a> Jonathan Jenkins, who designed the prototype says, <em>\u00ab\u00a0retailers all try to go online, while e-tailers all try to do something in the brick and mortar space\u00a0\u00bb.<\/em><\/p>\n<p>The whole experience is by the way part of <a title=\"Downtown project vegas\" href=\"http:\/\/www.www.innovationiseverywhere.com\/revitalizing-las-vegas-guided-tour-the-downtown-project-zappos\/\" target=\"_blank\" rel=\"noopener\">the $350m investment from Zappos CEO Tony Hsieh to revitalize the downtown area<\/a>.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/uhPGVENwhJs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Let&rsquo;s wrap it up in a classic like\/don&rsquo;t like scheme.<\/p>\n<h2><\/h2>\n<h2>What we like about the Zappos Pop-up Shop: Virtual reality, e-cart, and a very geek experience<\/h2>\n<p>When entering the shop itself, the first thing you see is an interesting hybrid showcase of TV screens and printed material, the whole thing creating what might be <strong>the shopper of the future, half-virtual, half-physical.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1955\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2015\/01\/TR-Zappos-Pop-up-shop-store-las-vegas-prototype-shop-of-the-futre-1.jpg\" alt=\"TR Zappos Pop-up shop store las vegas prototype shop of the futre\" width=\"568\" height=\"285\" \/><\/p>\n<p>The<strong> technological immersion<\/strong> you have is attractive for the geeks we all became these last few years. With a smartphone in hand and the presence of a lot of <strong>kiosks<\/strong>, you can get a lot of information about any product you scan, from the different sizes, colors, other models. In case you need someone to assist you, a kiosk with an in-built camera will forward what you look like to a nearby assistant.<\/p>\n<p>One room in particular offer an amazing, immersive experience with <strong>augmented reality.<\/strong> At first glance, it looks like a very basic room with shelves and a kiosk in the middle of the room. If you pick a shoe and scan it to get more info, then, you embark in what could be a cut-scene from the next Star Wars (on Oculus).<\/p>\n<p>Once the \u00ab\u00a0travel\u00a0\u00bb part is done, you can browse a set of virtual shelves by hand thanks to Kinect sensors. The whole thing is really amazing, with a mapping of all the walls and an audio experience as well.<\/p>\n<p>http:\/\/instagram.com\/p\/xfb1dAPDh2\/<\/p>\n<p>The <strong>e-cart is the last thing we appreciated<\/strong>. Rather than having to take with you all the stuff you&rsquo;d like to try and\/or buy, a simple scan and a tap puts it in your virtual cart, the same way you would do online. Convenient, although the check-out requires you oddly to log-in as if you were online, which doesn&rsquo;t end the customer journey with a seamless experience.<\/p>\n<h2><\/h2>\n<h2>What we didn&rsquo;t like about the Zappos Pop-up Shop: IKEA-like journey, Compulsory app, no touch &amp; feel experience<\/h2>\n<p>Beyond the hype of technological gadgetry and immersive experience, <strong>a few things really \u00ab\u00a0disconnected\u00a0\u00bb the user<\/strong> from the supposedly seamless experience.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1953\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2015\/01\/zappos-popup-shop-las-vegas-shopwithme-orderwithme-innovation-is-everywhere-martin-pasquier-shop-of-the-future-3-1.jpg\" alt=\"zappos popup shop las vegas shopwithme orderwithme innovation is everywhere martin pasquier shop of the future 3\" width=\"640\" height=\"480\" \/><\/p>\n<p>The first one, which is in my opinion a big \u00ab\u00a0no go\u00a0\u00bb, is <strong>the necessity to download an app to enjoy the experience.<\/strong><\/p>\n<p>Between changing Appstore terms and conditions, forgotten password, unreliable network, and the time spent to download (or simply one more app to give tons of personal data first), I don&rsquo;t find this part of the experience to add anything.<\/p>\n<p>It will block many visitors for sure, whatever the quality of the app. I guess there might have been better ways to manage the smartphone experience, from QR codes to web apps which would not require a login before showing its actual value for the customer.<\/p>\n<p>The second drawback is <strong>the IKEA style journey in the shop<\/strong>. Zappos is mostly about shoes, and that&rsquo;s what people buy most easily as it fits to most styles, it&rsquo;s a cheap buy (compared to a pair of jeans or even more pricey items), and many consumers have more than necessary just because it has a higher life span than a shirt, say.<\/p>\n<p>The customer path designed in the Zappos Pop-up shop puts the shoes in the back rows, and to navigate there, a user must find its way through a maze of rooms and digitally heavy experiences, which, again, tends to distract without adding a true value.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1954\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2015\/01\/zappos-popup-shop-las-vegas-shopwithme-orderwithme-innovation-is-everywhere-martin-pasquier-shop-of-the-future-4-1.jpg\" alt=\"zappos popup shop las vegas shopwithme orderwithme innovation is everywhere martin pasquier shop of the future 4\" width=\"640\" height=\"480\" \/><\/p>\n<p>Last but not least, if <strong>the zero inventory is the dream of retailers, it&rsquo;s not the one of customers<\/strong>. How curious is that to be able to see a unique model of a garment or a pair of shoes, without being able to browse both different sizes and colors? The absence of fitting rooms is a consequence, or a correlation, of this choice, when it&rsquo;s probably why consumers do spend more time and get closer to the purchase when they shop IRL.<\/p>\n<p>You can&rsquo;t visit anymore this prototype&#8230; but given <a title=\"Zappos innovation\" href=\"http:\/\/www.www.innovationiseverywhere.com\/zappos-corporate-culture-innovating-employees-clients-ecosystem\/\" target=\"_blank\" rel=\"noopener\">the culture of innovation of Zappos<\/a>, there&rsquo;s a good chance you can visit another one with us during the CES 2016 in Las Vegas : ).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During our visit of the CES in Las Vegas, we visited the Zappos Pop-up Shop, often dubbed the \u00ab\u00a0shop of the future\u00a0\u00bb. It&rsquo;s more of a prototype, which, having opened in November 2014, should close pretty soon this January 2015 to analyze its own data and see how to move forward. Visiting is was definitely [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[49,87],"tags":[177,359,138,373,361,355,374,375,123],"class_list":["post-1951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovators-category","category-startups-innovators","tag-apps","tag-ces-2015","tag-e-commerce","tag-kiosks","tag-las-vegas","tag-retail","tag-retailers","tag-shop","tag-smartphone"],"_links":{"self":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/1951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/comments?post=1951"}],"version-history":[{"count":0,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/1951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/media?parent=1951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/categories?post=1951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/tags?post=1951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}