{"id":1242,"date":"2014-10-28T10:05:55","date_gmt":"2014-10-28T02:05:55","guid":{"rendered":"http:\/\/www.www.innovationiseverywhere.com\/?p=1242"},"modified":"2014-10-28T10:05:55","modified_gmt":"2014-10-28T02:05:55","slug":"mooc-beyond-silicon-valley-4-leveraging-anchor-institutions","status":"publish","type":"post","link":"https:\/\/innovationiseverywhere.com\/fr\/mooc-beyond-silicon-valley-4-leveraging-anchor-institutions\/","title":{"rendered":"MOOC &#8211; Beyond Silicon Valley #4: Leveraging Anchor Institutions"},"content":{"rendered":"<p>We saw how <a title=\"Government role startups\" href=\"http:\/\/www.www.innovationiseverywhere.com\/mooc-beyond-silicon-valley-growing-entrepreneurship-transitioning-economies-professor-michael-goldberg\/\" target=\"_blank\" rel=\"noopener\">government<\/a>, <a title=\"Philanthropy startups\" href=\"http:\/\/www.www.innovationiseverywhere.com\/mooc-beyond-silicon-valley-2-role-of-philanthropy\/\" target=\"_blank\" rel=\"noopener\">philanthropic institutions<\/a> and <a title=\"Jumpstart cleveland\" href=\"www.www.innovationiseverywhere.com\/mooc-beyond-silicon-valley-3-jumpstart-case-study-intermediary-organisations\/\" target=\"_blank\" rel=\"noopener\">intermediary organisations<\/a> were all helping entrepreneurship in their own way. They don\u2019t have the same time-frame, objectives, or resources, and as such, their combined and coordinated effort create what we would call a startup ecosystem.<\/p>\n<p><a href=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2014\/10\/beyond-silicon-valley-coursera-mooc-michael-goldberg-spin-off-anchor-institutions-hospital-university-startups-technology-transfer-commercialisation-innovation-ecosystem-martin-pasquier-innovation-is-everywhere-1-3.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1243\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2014\/10\/beyond-silicon-valley-coursera-mooc-michael-goldberg-spin-off-anchor-institutions-hospital-university-startups-technology-transfer-commercialisation-innovation-ecosystem-martin-pasquier-innovation-is-everywhere-1-3.png\" alt=\"beyond silicon valley coursera mooc michael goldberg spin-off anchor institutions hospital university startups technology transfer commercialisation innovation ecosystem martin pasquier innovation is everywhere 1\" width=\"460\" height=\"259\" \/><\/a><\/p>\n<p>This week in Coursera\u2019s MOOC <a title=\"Beyond Silicon Valley\" href=\"https:\/\/class.coursera.org\/entpecon-002\" target=\"_blank\" rel=\"noopener\">\u201cBeyond Silicon Valley\u201d<\/a>, we take a look at how to leverage anchor institutions.<\/p>\n<h2><\/h2>\n<h2>Anchor institutions and spin-offs: the case of Universities and Hospitals<\/h2>\n<p>Their primary function is to <strong>support<\/strong> increased commercialisation of the product of the startup, help choose between licensing or new company formation, as well as measuring the success of the startup.<\/p>\n<p><strong>Universities and hospitals<\/strong> in the US are a good example of these anchor institutions. In Cleveland, the Case Western Reserve University attracts $4 million each year for research funding. The Cleveland Clinic ranks #1 in the world for cardio-vascular diseases.<\/p>\n<p><a href=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2014\/10\/beyond-silicon-valley-coursera-mooc-michael-goldberg-spin-off-anchor-institutions-hospital-university-startups-technology-transfer-commercialisation-innovation-ecosystem-martin-pasquier-innovation-is-everywhere-1-3.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1244\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2014\/10\/beyond-silicon-valley-coursera-mooc-michael-goldberg-spin-off-anchor-institutions-hospital-university-startups-technology-transfer-commercialisation-innovation-ecosystem-martin-pasquier-innovation-is-everywhere-1-3.jpg\" alt=\"beyond silicon valley coursera mooc michael goldberg spin-off anchor institutions hospital university startups technology transfer commercialisation innovation ecosystem martin pasquier innovation is everywhere 1\" width=\"522\" height=\"260\" \/><\/a><\/p>\n<p>Ten years ago, <strong>these institutions were quite unable to promote innovation and foster entrepreneurship.<\/strong> They would rather license their products and services to larger corporations rather than fund startups.<\/p>\n<p>For instance, <a title=\"LineStream Technologies\" href=\"http:\/\/linestream.com\/\" target=\"_blank\" rel=\"noopener\">LineStream Technologies<\/a>, an embedded software company, was <strong><em>\u201cburied in a research lab\u201d<\/em> for 12 years<\/strong> before a venture capitalist saw the opportunity to create a proper startup. They provided capital, but also mentoring.<\/p>\n<p>It\u2019s actually a business plan competition who attracted the attention of the investors. <strong>This new company born out of bigger institution one is usually called a spin-off.<\/strong><\/p>\n<h2><\/h2>\n<h2>Turning research budgets into a pipeline of new companies<\/h2>\n<p>It\u2019s again the <a title=\"Third Frontier Ohio\" href=\"http:\/\/development.ohio.gov\/bs_thirdfrontier\/\" target=\"_blank\" rel=\"noopener\">Third Frontier program of Ohio state<\/a> which has been key in nurturing the whole thing. Basically, they helped anchor institutions to<strong> transform part of their huge budgets for research into a pipeline of possible new companies<\/strong>, who, in turn, will attract investors and create jobs.<\/p>\n<p>Universities and hospitals also have two assets that make them <strong>a fertile ground for startups:<\/strong> <strong>intellectual propriety, and highly qualified individuals<\/strong> such as PhDs and technical specialists. But more often than not, <strong>they don\u2019t have the expertise to commercialise products<\/strong>, says Steven Girouard, the former VP at Johnson &amp; Johnson Corporate Office of Science and Technology.\u00a0<em>\u201cThey\u2019re great at publishing papers, but not design business models around these research\u201d.<\/em><\/p>\n<p>In order to speed up and improve this, the <strong><a title=\"Global Cardiovascular Innovation Center \" href=\"http:\/\/gcic.org\/\" target=\"_blank\" rel=\"noopener\">Global Cardiovascular Innovation Center <\/a>was set up by a grant of $60 million<\/strong> from the Third Frontier program (including the matching scheme for donors and foundations). <strong>Half of this amount was dedicated to new technology development and new company development.<\/strong><\/p>\n<p><a href=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2014\/10\/beyond-silicon-valley-coursera-mooc-michael-goldberg-spin-off-anchor-institutions-hospital-university-startups-technology-transfer-commercialisation-innovation-ecosystem-martin-pasquier-innovation-is-everywhere-3-3.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1245\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2014\/10\/beyond-silicon-valley-coursera-mooc-michael-goldberg-spin-off-anchor-institutions-hospital-university-startups-technology-transfer-commercialisation-innovation-ecosystem-martin-pasquier-innovation-is-everywhere-3-3.png\" alt=\"beyond silicon valley coursera mooc michael goldberg spin-off anchor institutions hospital university startups technology transfer commercialisation innovation ecosystem martin pasquier innovation is everywhere 3\" width=\"640\" height=\"350\" \/><\/a><\/p>\n<p><strong><a title=\"CardioInsight\" href=\"http:\/\/www.cardioinsight.com\/\" target=\"_blank\" rel=\"noopener\">CardioInsight<\/a> <\/strong>is one of the startup who benefited from the program, working in heart failure, caterer and commercial software. <strong>What is key in biomedical research is the time needed to the product and its commercialisation.<\/strong> Funding and support can\u2019t be as quick as it happens for web tech startups typically, and it usually takes <strong>3 to 10 years to achieve success.<\/strong><\/p>\n<p>Interestingly, <strong>the technology used by CardioInsight was available &#8211; not as a company &#8211; for a\u00a0decade.<\/strong> The company was created by two PhD students. The <strong>spin-off <\/strong>made sense as it was both too early for the technology to be adopted by larger medical corporations, and because this commercial potential needed to be checked against reality, and as we said, Cleveland is already strong in the cardiology sector.<\/p>\n<p>In a way, <strong>the Third Frontier and GCIC fill the void of early stage funding<\/strong>, which big corporations would not yet do themselves. They have the long view required to make it work.<\/p>\n<p><a href=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2014\/10\/beyond-silicon-valley-coursera-mooc-michael-goldberg-spin-off-anchor-institutions-hospital-university-startups-technology-transfer-commercialisation-innovation-ecosystem-martin-pasquier-innovation-is-everywhere-kpi-3.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1246\" src=\"http:\/\/innovao.cluster030.hosting.ovh.net\/wp-content\/uploads\/2014\/10\/beyond-silicon-valley-coursera-mooc-michael-goldberg-spin-off-anchor-institutions-hospital-university-startups-technology-transfer-commercialisation-innovation-ecosystem-martin-pasquier-innovation-is-everywhere-kpi-3.png\" alt=\"beyond silicon valley coursera mooc michael goldberg spin-off anchor institutions hospital university startups technology transfer commercialisation innovation ecosystem martin pasquier innovation is everywhere kpi\" width=\"640\" height=\"327\" \/><\/a><\/p>\n<p>How to measure the success of such a long term and complex effort? As usual, <strong>KPIs include the number of startups launched, jobs created, follow-on capital, and a clear return on investment for early investors. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We saw how government, philanthropic institutions and intermediary organisations were all helping entrepreneurship in their own way. They don\u2019t have the same time-frame, objectives, or resources, and as such, their combined and coordinated effort create what we would call a startup ecosystem. This week in Coursera\u2019s MOOC \u201cBeyond Silicon Valley\u201d, we take a look at [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[53,49],"tags":[312,313,282,283,314,129,315,284,316,68],"class_list":["post-1242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic","category-innovators-category","tag-beyond-silicon-valley","tag-biomedical","tag-cleveland","tag-coursera","tag-ecosystem","tag-healthcare","tag-hospital","tag-mooc","tag-spin-off","tag-university"],"_links":{"self":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/1242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/comments?post=1242"}],"version-history":[{"count":0,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/posts\/1242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/media?parent=1242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/categories?post=1242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innovationiseverywhere.com\/fr\/wp-json\/wp\/v2\/tags?post=1242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}